01. Project Overview 01. 项目概览
Catlink, a leading smart pet care brand, partnered with Nexify to launch its AI-powered smart litter box across four major European markets: Germany, France, Italy, and Spain. The challenge was to introduce a premium tech product to pet owners unfamiliar with automated pet care solutions, building both awareness and trust in a crowded market. Over 4 months, we executed a comprehensive influencer marketing campaign that combined authentic pet creator content, strategic media partnerships, and creative storytelling to establish Catlink as the go-to smart pet care brand in Europe.
Catlink作为领先的智能宠物护理品牌，与Nexify合作在德国、法国、意大利、西班牙四大欧洲市场推出AI智能猫砂盆。挑战在于向不熟悉自动化宠物护理解决方案的宠物主介绍高端科技产品，在竞争激烈的市场中建立认知度和信任度。在4个月内，我们执行了综合性的达人营销活动，结合真实的宠物创作者内容、战略性媒体合作和创意叙事，将Catlink打造为欧洲首选的智能宠物护理品牌。
Campaign Highlights 案例视频
02. Multi-Format Content Strategy 02. 多元化内容策略
Our success came from understanding that different content formats resonate with different audience segments. We developed a three-pillar content strategy that maximized both reach and conversion across the customer journey.
我们的成功源于理解不同内容形式能够触达不同的受众群体。我们开发了三支柱内容策略，在整个客户旅程中最大化触达和转化。
Creative Storytelling
创意叙事
Pet-first-person perspective videos that emotionally connect with pet owners by showing the world through their cat's eyes, making the smart litter box feel like a caring companion rather than just a gadget.
以宠物第一人称视角的视频与宠物主建立情感连接，通过猫咪的视角展示世界，让智能猫砂盆不只是科技产品，更像是贴心伙伴。
Pain Point Solutions
痛点解决
Relatable daily life scenarios addressing common pet owner frustrations—messy litter tracking, odor control, manual scooping—showing how Catlink's automation solves real problems, not hypothetical ones.
贴近日常生活的场景呈现宠物主的常见痛点——猫砂带出、异味控制、手动铲屎——展示Catlink的自动化如何解决真实问题，而非假设性需求。
Deep Product Reviews
深度产品测评
Comprehensive feature walkthroughs and app demonstrations that educate tech-savvy pet owners about AI health monitoring, multi-cat recognition, and smart notifications, building credibility through detailed analysis.
全面的功能演示和App操作展示，向注重科技的宠物主介绍AI健康监测、多猫识别、智能通知等功能，通过详细分析建立可信度。
