Project Overview 项目概览
Nexify partnered with multiple solar energy brands to launch comprehensive integrated media campaigns across Europe. By combining our curated network of 100+ renewable energy creators, 30+ industry media partnerships, Intersolar and other major trade show presence, and local television coverage, we delivered multi-channel strategies that established credibility and visibility in the competitive European renewable energy market.
Nexify与多家太阳能品牌合作，在欧洲推出全方位整合媒体活动。通过结合我们精选的100+新能源达人网络、30+行业媒体合作、Intersolar等多个展会布局和本地电视媒体报道，我们提供了多渠道策略，在竞争激烈的欧洲可再生能源市场建立可信度和可见度。
Video Showcase 案例视频
Our Exclusive Resources 我们的独家资源
Industry Media Network
行业媒体矩阵
- pv magazine (Global leader)
- photovoltaik (Germany)
- solarserver.de
- 30+ vertical media partners
- pv magazine（全球领先）
- photovoltaik（德国）
- solarserver.de
- 30+垂类媒体合作伙伴
Renewable Energy Creator Network
新能源达人网络
- 100+ renewable energy specialists
- Engineers & sustainability advocates
- Tech reviewers with professional backgrounds
- 30k-300k average reach per creator
- Cross-platform: TikTok, IG, YouTube
- 100+新能源专业人士
- 工程师与可持续发展倡导者
- 具有专业背景的科技评测人
- 单个达人平均触达3-30万
- 跨平台：TikTok、IG、YouTube
Trade Show & Media Outreach
展会与媒体传播
- Intersolar & Solarsolution professional coverage
- Influencer booth tours & media interviews
- Local TV features (e.g., Munich Television)
- Airport & train station OOH advertising
- Offline-to-online content conversion
- Intersolar、Solarsolution专业展会摄影
- 红人探展与网络媒体采访
- 本地电视台采访与放送（如慕尼黑电视台）
- 机场与火车站OOH广告
- 线下到线上内容转化
Execution Strategy 执行策略
Phase 1: Pre-Launch (1 month before Intersolar)
阶段1：预热期（Intersolar展前1个月）
- Industry media press releases announcing participation
- Influencer teaser content & product previews
- LinkedIn & YouTube targeted advertising to decision-makers
- Technical articles published in specialized magazines
- 行业媒体新闻稿发布参展信息
- 垂类达人预告内容与产品预览
- LinkedIn与YouTube精准广告投放至决策者
- 专业杂志发布技术文章
Phase 2: Peak Exposure (During Intersolar)
阶段2：引爆期（Intersolar展会期间）
- Live coverage: Booth tours, product demos, expert interviews
- TV station on-site filming & broadcast segments
- Real-time social media updates from influencers at the show
- Media coverage concentrated release across 30+ outlets
- 实时报道：展台探访、产品演示、专家采访
- 电视台现场拍摄与播出片段
- 达人在展会现场的实时社交媒体更新
- 30+媒体集中发布报道
Phase 3: Long-Tail Impact (2 months post-show)
阶段3：长尾期（展后2个月）
- In-depth influencer product review videos & technical analysis
- Follow-up media interviews & feature stories
- Content repurposing: Show highlights → TikTok Shorts → IG Reels
- Sustained media presence with ongoing editorial coverage
- 达人深度评测视频与技术分析
- 后续媒体采访与专题报道
- 内容再利用：展会精彩 → TikTok短视频 → IG Reels
- 持续媒体曝光与编辑报道
Content Strategy: Building Trust Ecosystem
内容策略：构建信任生态系统
Building credibility in renewable energy requires multiple proof points. Industry media coverage provided third-party validation and technical legitimacy. Creator-generated content offered authentic demonstrations and peer recommendations. Television interviews and OOH advertising delivered scale and mainstream recognition. Together, these channels created a trust ecosystem that traditional advertising alone cannot achieve.
在可再生能源领域建立可信度需要多重证明点。行业媒体报道提供第三方验证和技术合法性。达人生成内容提供真实演示和同行推荐。电视采访和户外广告提供规模化和主流认可。这些渠道共同创建了传统广告无法实现的信任生态系统。
Key Results 实现成果
- ● 100+ Renewable Energy Creator Partnerships - Professional creators with engineering backgrounds and sustainability focus
- ● 30+ Industry Media Coverage - Mainstream media including pv magazine, photovoltaik, solarserver, and other leading publications
- ● Intersolar Munich Full Coverage - Booth highlights, live demonstrations, expert interviews, and audience engagement
- ● Local TV Features - Broadcast segments on Schau Fenster and other regional programs
- ● 120+ Content Pieces Deployed - Multi-format coverage including articles, videos, social posts, and TV segments
- ● 100+新能源达人合作 - 具有工程背景和可持续发展关注的专业创作者
- ● 30+行业媒体报道 - pv magazine、photovoltaik、solarserver等主流媒体覆盖
- ● Intersolar慕尼黑全程报道 - 展台亮点、现场演示、专家采访、观众互动
- ● 本地电视台专题 - Schau Fenster及其他区域节目播出片段
- ● 120+投放内容 - 多格式内容覆盖文章、视频、社交帖子、电视片段